Founder · Operator · Working Mum
I walked into my first agency at seventeen. Twenty-three years, six companies and a family later, I've learned most of my lessons the hard way. This is where I write them down — the observations, not the highlight reel.
The Story Behind Everything.
I never set out to build multiple businesses. I was simply trying to build a life that felt like my own.
Becoming a mother at a young age, rebuilding after divorce and starting over more than once taught me that reinvention rarely comes with a roadmap. Every challenge shaped the way I think, the way I lead and the opportunities I chose to pursue.
Today, every venture I've built has started with a real problem worth solving. This website isn't a portfolio or a place to promote my businesses. It's a collection of the journey behind them, the ideas that continue to shape them and the lessons I'm still learning along the way.
Every company I've built started the same way — with something I couldn't stop noticing.
The six things I can't stop talking about.
Founder Insights is where I share the observations, experiences and ideas that have shaped the way I think about business, leadership, reinvention and building over the long term.
Entrepreneurship
+Marketing
+Leadership
+Operations & AI
+Working Motherhood
+Fitness & Discipline
+Twenty essays worth stopping for.
Ambition Without Apology.
Ambition Without Apology is a memoir about ambition, motherhood, reinvention and building a life without waiting for permission.
Over the years, I've shared different parts of my journey through articles and publications covering entrepreneurship, reinvention, leadership and business.
This section brings those stories together in one place.
