Leadership & Operations

What 20+ Years of Managing People Has Taught Me

Founder reflection2 min read

One of the things I find most interesting about leadership is how different it looks from the outside.

When people talk about leading teams, they often focus on strategy, communication, decision-making or culture. Those things matter, but when I think back on my own experience, those aren’t the things I remember most clearly.

I remember people.

I remember conversations that lasted five minutes but changed someone’s confidence. I remember watching people grow into roles they didn’t initially believe they were capable of. I remember difficult periods, unexpected setbacks and moments where someone exceeded every expectation I had of them. I remember people who stayed for years and helped build something meaningful, and I remember others who were only part of the journey for a short time but still left a lasting impact.

One of the biggest lessons leadership taught me is that people are rarely as straightforward as they appear on paper. Every person brings their own ambitions, fears, pressures and experiences into the workplace. Two people can hear the exact same message and walk away with completely different interpretations. Understanding that changed the way I lead.

Over time, I’ve become less interested in having all the answers and more interested in listening carefully. The leaders I’ve admired most aren’t necessarily the loudest or the smartest people in the room. They’re the ones who create an environment where people feel comfortable being honest, especially when the conversation is difficult.

Trust sits at the centre of almost everything. When trust exists, teams move faster, feedback becomes easier and people take ownership. Without it, even the best systems eventually struggle.

I’ve also come to think differently about loyalty. I don’t believe loyalty means people staying forever. Careers evolve and circumstances change. To me, loyalty is about how people treat each other while they’re on the journey together. It’s about honesty, respect and showing up consistently for one another.

Looking back, the moments I’m proudest of rarely involve revenue milestones or business achievements. They’re usually tied to people. The employee who stepped into a bigger role than they thought possible. The person who discovered confidence they didn’t know they had. The relationships that still exist years after we first worked together.

Those are the things that stay with me.

Because in the end, businesses are built by people. Strategies change, markets change and technology changes, but people remain at the centre of everything. And the longer I’ve spent building teams, the more I’ve realised that leadership has very little to do with managing people and everything to do with helping them see potential in themselves that they may not have seen yet.

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