Marketing & Growth

Essays by Preeti Kennedy on Marketing & Growth — 4 pieces drawn from twenty-three years of building and running businesses.

1. Where Marketing Is Headed Over the Next 3-5 Years

   Where is marketing headed over the next three to five years? It is one of the most common questions I am asked, and the honest answer surprises people.

   Marketing & Growth 23 July 2026 3 min read
2. Why Consistency Beats Quick Wins Every Time

   I was looking through old photos recently, trying to find a picture of my son from years ago.

   Marketing & Growth 23 July 2026 2 min read
3. The Marketing Metrics I Actually Pay Attention To

   A few years ago, I was reviewing a marketing report with a client when they pointed at a number on the screen and asked whether it was good.

   Marketing & Growth 23 July 2026 3 min read
4. The Future of Search: Why SEO Is Changing Faster Than Most Businesses Realise

   A while ago, I found myself asking what should have been a very simple question.

   Marketing & Growth 23 July 2026 5 min read